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Joris en de Draak - De Efteling

  • Joris en de Draak
     De Efteling
  • It is May 30th 2010 and last week at different locations in the country disguised sheep appeared. The strangely dressed animals were clearly on the run for 'something' and trying so desperately to blend into their surroundings.

    It is now clear why the sheep are on the run: the dragon in the Efteling! In the ancient tale of George and the Dragon, is a kingdom threatened by a dragon. The worried king says: "The sheep-eating dragon has a made the swamp its home! But I've found the solution, I appeal to all children in the Netherlands in order to battle against the dragon!"

    Efteling started the promotion campaign for their new wooden rollercoaster racer George and the Dragon, with a nationwide search for Dragon Warriors. By playing 3 online games the kids prove their bravery, cleverness and speed.
  • Advertising
    Start of the promotion campagne
  • Advertising
    Introduction
    new wooden rollercoaster
  • Website
    Vertical background scrolling
  • Website
    Intro animation (falling paper roll)
  • Website
    Homepage
  • Website
    1st Game

  • Website
    2nd Game
  • Website
    3rd Game
  • Website
    Register
  • Bus Stop
    Leidseplein, Amsterdam, The Netherlands
  • Poster
    Transparent corner