Choose an existing brand and product to build a catalog in order to drive a specific goal. I chose to create my catalog based on Jones Soda under the goal of introducing the brand, it's unique flavors, and playful/sarcastic brand voice to the general Coke and Pepsi buying market.
Jones Soda puts virtually no money into marketing, and based on my observations, it has become a very niche product. As a theoretical exercise, I designed this as a "flavor-catalog" which humorously introduces new consumers to the various flavors of Jones Soda. The idea is to persuade existing soda consumers into spending a little bit more for an entirely unique beverage unlike their norm. The catalog is 26 pages with 8 fold-out photographs which match the existing theme of community driven packaging.