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Jon Contino Skillshare Label

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  • This is the label I came up with for Jon Contino's Skillshare class. I chose to design a label for a clothing company called "Leah-Dora Clothiers".
     
    Leah-Dora is a fictional women's apparel company. It is inspired by the personality and style of both of my grandmothers, Leah and Dora.
     
    Leah was classy, graceful, polite and kind. Dora was adventurous, quick to laugh, fiesty and endearing. I look up to both of these ladies so much that it has affected the style in which I dream of creating a clothing company around. "Fine apparel crafted for the refined adventuress".
     
    I imagine it as a clothing company that rejoices in the rugged, classical beauty of the vintage woman. Clothing that can be elegant but durable enough to withstand the strain of climbing a tree to read a book. Clothing that has been crafted with love and appreciation for the everyday tasks and the not-so-everyday triumphs that woman encounter. 
     
    Where lass meets lady.
  • Concepts for either printing onto a sewn-on tag or to screenprinting directly onto the garment.
  • The pencil sketch and the final inked artwork.
  • Some label design exploration.