- Join The Tribe
Student project in art direction
- Exercise of communication: promoting the widest and most original the event of our choice.
This work was carried out in tandem with Xavier Sallustrau; we decided to promote the opening of a new store in Paris for the designer Walter Van Beirendonck.
Tristan took the pictures on the show "Hands on heart" of the designer during the 2010 Men Fashion Week in Paris.
We created a new logo and an urban communication that attracts curiosity by posting warriors throughout Paris followed by the words "Join Us" or "Follow Us".
People can then pull a strap of the warrior skirt on which the designer website is written and keep it as a bracelet to watch the teaser later at home.
- Teaser displayed on the website
- Communication in the streets