Challenge
Working with Johnson & Johnson to execute an innovative in-aisle First Aid experience at Walgreens Flagship stores. Needed to enhance shopper interactions with the brand through engaging in-aisle interrupters that give information and help the shopper navigate the seemingly overwhelming First Aid category. Break the barrier that First Aid is "emergency care" only. We needed to broaden the definition of the category to better meet all
of the shopper's skin healing needs.
of the shopper's skin healing needs.
Solution
Worked with our environmental designer who created a central hub station that will break through the clutter
in-aisle at Walgreens. The hub contains Johnson & Johnson products and a digital touch screen that has a "Build Your Own First Aid Kit" for your specific needs, animated videos that show you how to treat the most common injuries and a guide to Johnson & Johnson tape and gauze products.
My Role
Building the art for the final execution of the touchscreen creative look and feel. Concepted and created storyboards for production of the small format video content.
Initial concept key visuals for Johnson & Johnson First Aid program
