Johnnie Walker Blue Lable
In 2010, when Johnnie Walker’s high-end whiskey, Blue Label, was put into market in China, I designed a website for them. Besides launching this new whiskey, the website also cooperated with a golf tournament held in China. Our target customers are elites with high income. Blue was set as the main color tone of the whole website; this new whiskey’s position in market is represented by the golf player and shadow of the bottle. In addition, the website included description of Blue Label and event information about the golf tournament.