- Johnnie Walker® - Brand iPhone/Android App
For a brand like Johnnie Walker who's brand proposition is about "progress", I felt it was important for JW to have brand presence in the booming smartphone market in Korea. What better way than to do a simultaneous Android and iOS app launch. Not only were there almost no apps from other alcohol brands, the apps that did exist had limited features, and were simply not much fun. We were the first liquor brand to release a smart phone app in Korea.
- Interactive "쨘" (Cheers) function that allows you to realistically pour a drink for your friend via wireless mobile to mobile video data exchange
- Exchange mobile business cards using Bump™ technology.
- Integration with foursquare™ to unlock promotions, mayorship, and venue specials at over 100 participating local bars and venues
- Earn your special limited edition "KEEP WALKING" badges
- Learn about our on going Keep Walking Fund campaign
- Video channel that pulls brand videos, e-mentoring, Walk with Giants, etc. from our YouTube channel
- Integration with Twitter