- Advertisment-free city concept
The brand supports the action of cleaning the city of ugly advertising billboards and of replacing them with works of art, thus changing Gdansk into a huge gallery of modern art.
We create the art gallery at city streets in Gdansk. Johnnie Walker reserves billboards in the city-centre
and then offers this space to artists – modern painters and graphic artists who interpret
the ideas behind the “Keep acting” campaign by themselves.