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Johnnie Walker Father's Day

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  • Johnnie Walker
    Father's day
  • A campaign proposal to impulse Johnnie Walker black label as the perfect gift this fathers day. From print to a digital wine cellar, the strategy was to inspire personal progress and remember that the first man who inspire you to keep walking was you father.


  • "Learn to walk is sensless, if no one shows you the way"
  • "If you figure out how far have you got, you know who inspired you"
  • "Behind every great man, is an even greater father"
  • Minisite

  • Minisite

    Black Locker
    Online wine cellar where you can collect virtual black label bottles and "steps" (points) everytime you share your black locker with your friends via facebook or answering questions on tweeter or buying Black Label products.

    Black card
    The best tool to have discounts, "steps" for the Black Locker and special offers. The card can be personalize with a picture of your choice (with your father)

    Tweet with him
    Show him how far you got, tweeting inspiring phrases that your father use to say and get  some "steps"