Johnnie Walker Blue Label
travel retail experience
travel retail experience
Brief: building premium brand
Leader in travel retail
By 2015, Asia-Pacific air value sales will
increase over 50% to over USD $200 billion,
reaching similar levels with North America and Europe.
With this said, Johnnie Walker looks to SSX to create a
shopping experience that can elevate the brand image in
the Greater China and South East Asian travel retail space.
Insight
In terms of gifiting in asia, the appreciation of jwbl’s rarity
and perfection needs to be extended to the beneficiary,
generating cycles of demand for jwbl as the
most desirable gifting brand.
Idea
Spring boarding from a proposition of “share the rare
moments of perfection”. The idea is creating a space that
simulates a first class cabin. Within this space, customers
are surrounded by educational displays that promotes the
art of giving.
