Summer 2010 – A major part of my role as an in-house designer at Concordia was print design. Most projects followed strict University visual standards. This project was a bit different in terms of color palette and overall look. The brochure summarized The John Molson School of Business’ Executive MBA program. As a private program, it wanted to differentiate its’ self by avoiding the typical burgundy/gold colors as-per Concordia’s standards. A light blue against a clean, white background with the corresponding suitable photographs was chosen to give the program a fresh new look.
Photography: Christian Fleury