Vroom Media worked with Moto3 rider John McPhee, his management and backers, the Racing Steps Foundation, to handle his online communications and branding design as he took a permanent role in the FIM Moto3 world championships.

 

We developed a brand identity and logotype, wordmark - and of course 'number' design for John - designing something that played to his Scottish roots, was modern, engaging and high impact - and also spent a considerable amount of time ensuring a full versioning system to ensure specifically adapted styles to confirm to FIM sporting regulations on the display of numeric designs on bikes.

 

Vroom also designed and built John's website - www.johnmcphee.co.uk - and continue to administer it and handle its content management across the year and on particularly work-intensive race weekends.