John Mayer Born and Raised
- Branding ServedProject Featured On:Branding Served — 12/31/12
- John Mayer - Born & Raised
Branding Concepts for the release of the 2012 album - Prior to the release of the new Born & Raised album, Magnetic developed a series of concepts for the tour and album release. Explorations of Merch designs for the tour included shirts, bags, buttons etc. Designs represent your heritage - your roots, where you were born and raised. We used texture mixed with an americana vintage styling as the basis for the concepts.
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