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John Deere Brand Innovation

  • After seeing crop exports and subsidies fall during the recession, family owned farms lost the confidence to make a significant investment in new farm machinery. To tackle this problem, I developed a how-to guide for speaking farm confidence, emphasizing the American farmers reliance on community, technology and partnerships.


    Thanks to Paul Mobley for allowing use of images from his book "American Farmer."
      

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    View booklet in fullscreen for better clarity. 
  • Collectable state-to-state mailers talk to farmers with similar climate concerns.