Johan Aarnio is a construction company, offering everything from high-end home renovations to made to measure furnitures from their own carpenter… Read More
Johan Aarnio is a construction company, offering everything from high-end home renovations to made to measure furnitures from their own carpenter workshops.
The company is bilingual, working every day with Swedish and Finnish speaking customers. Werklig went on defining their brand promise in two words in Swedish "Hemma bäst". The meaning loosely translates into "best at home" but is in fact a part of Swedish expression "Home, sweet home". Swedish was chosen because, historically, Swedish speaking minority has always been better off in Finland. However, the actual phrase is common enough to be understood by Finnish speaking natives as well.
Brand materials were designed to make employees proud of their brand and position Johan Aarnio apart from their competitors. In order to do so, graphic elements were stripped down to a bare minimum. Primary colors black and white were chosen to demonstrate the simple quality-driven attitude towards all projects they are carrying out. Read Less