In loving memory team branding
I decided to participate in a walk for the Jimmy Fund and I wanted to create a unique identity for our team named "In Loving Memory." To keep the design unbiased towards a specific type of cancer, I chose to use the lavender-colored ribbon, which represents cancer in general. I made this ribbon the foundation of the design and planned to use this color in various media related to our cause.
I decided to participate in a walk for the Jimmy Fund and I wanted to create a unique identity for our team named "In Loving Memory." To keep the design unbiased towards a specific type of cancer, I chose to use the lavender-colored ribbon, which represents cancer in general. I made this ribbon the foundation of the design and planned to use this color in various media related to our cause.
My goal was to walk for more than just a few people I knew personally, but for anyone who has a loved one battling or has battled cancer.
Design of the main logo, with ideal colors (when placed on white)
Logo when it needs to be scaled and is surrounded by other information (for instance on the back of the shirt)
Team statement
"So many people I know have been either lost to cancer, have beaten it, or are still in the process. These people mean the world to me and I'm hoping to pay tribute to those who we've lost, or pay our respect and fight for those who are still battling.
We're walking In Loving Memory of those people, and are excited to be able to represent them in their fight and the brave resilience they show every day."
Mock up of white shirt - front
Mock-up of white shirt - back
This will be where the list of people's dedication will go for those
who donate and wish to have someone added.
Alternate color variations of logo
Team donations facebook page
