Augsburger Gesellschaft für Neue Musik.
How do you create an identity which represents the diverse sound of a contemporary orchestra?
Create a distinguished and adaptable fluid brand system which can be changed to suit the needs of the performance taking place.
Logo Series
A rigid contact point for each acrylic colour form allowed the grid to anchor the brand as a whole without ruining the readability of the type. I imagine the grid as the ears, listening to the colour of the music being performed for the audience.
A rigid contact point for each acrylic colour form allowed the grid to anchor the brand as a whole without ruining the readability of the type. I imagine the grid as the ears, listening to the colour of the music being performed for the audience.
Programme
The qualities in the brief led towards a fluid brand system which could offer playful alteration to suit the many different events they held. The shape forms a backdrop for title pages and the grid holds concert information.
The qualities in the brief led towards a fluid brand system which could offer playful alteration to suit the many different events they held. The shape forms a backdrop for title pages and the grid holds concert information.
Posters & Ticket
Listening to experimental music allowed us to react to these sounds, first with descriptive words, then using different materials to visually express what was heard.
Listening to experimental music allowed us to react to these sounds, first with descriptive words, then using different materials to visually express what was heard.
Website
Each shape in the brand mark forms a button on the website.
Each shape in the brand mark forms a button on the website.
