It was my privilege to develop an identity for the talented and creative Jerymc brand. At the start of his business, we are focusing on the marketing of his 'everyday bow tie.' In the development of the logo and branding firstly understanding his passion for high fashion led me to create something diverse and useable for future ventures in fashion design. I created the simple yet polished logo to accompany the colorful and diverse bow ties made in a myriad of patterns, fabrics, and textures. Creating a clean and fresh look reflects his style and compliments the carefully crafted handmade pieces.