Jersey Archives Project
Jersey Archives is an Upper Deck product line of autographed limited edition jersey memorabilia. The goal of this project was to increase sales in the autographed jersey category. Traditionally jerseys are sold as a framed or unframed product. We wanted to create high-end packaging that would increase the perceived value of the signed memorabilia. My concept not only achieved these goals but it also created packaging that became a keepsake that doubles as a display case. This patented packaging design (20090139897) not only created a new product line but we were able to increase sales at an even higher price point. (Dimensions: 18" x 21" x 3")
