Jember Fashion Carnival is a parade or high fashion show (haute couture) which is performed on the streets of Jember, the world’s longest catwalk along the 3.6 km and is watched by ten thousands of people from around the world. A peculiarity of this carnival is that this fashion show was born from an earlier city that’s not a city whose population is fashionable, they are ordinary people who had no simple and has a dream to be able to deliver creative ideas that were spectacular in terms of fashion design and even required to bring their own fashion design with a model to be proud of the parade through the Jember Fashion Carnaval.
After 10 years running, Jember Fashion Carnaval has recorded various achievements of national and international scale are very proud of his native region, the town of Jember. Things that impact the development of the carnival, carnival of the region and other cities in Indonesia. Until then began popping up in other cities such as Banyuwangi Ethno similar carnival or Solo Batik Carnival Carnival parade is also the theme of high fashion. However, although the concept is different from the JFC, carnival, carnival elements in common that was inevitable in the context of direct competitors.
Jember Fashion Carnaval takes points of differentiation that would distinguish between high fashion carnival with each other. Activities provide an image of the differentiation will be referred to as a branding process.
After 10 years running, Jember Fashion Carnaval has recorded various achievements of national and international scale are very proud of his native region, the town of Jember. Things that impact the development of the carnival, carnival of the region and other cities in Indonesia. Until then began popping up in other cities such as Banyuwangi Ethno similar carnival or Solo Batik Carnival Carnival parade is also the theme of high fashion. However, although the concept is different from the JFC, carnival, carnival elements in common that was inevitable in the context of direct competitors.
Jember Fashion Carnaval takes points of differentiation that would distinguish between high fashion carnival with each other. Activities provide an image of the differentiation will be referred to as a branding process.
Client :
Dynand Fariz Institute/
Jember Fashion Carnaval
Art Director : Anton Rijal Fikar
Designer & Illustrator : Anton Rijal Fikar
Copywriter: Cut Intan Meutia
Dynand Fariz Institute/
Jember Fashion Carnaval
Art Director : Anton Rijal Fikar
Designer & Illustrator : Anton Rijal Fikar
Copywriter: Cut Intan Meutia
