- Jelly Belly
- Insight:People already use Jelly Belly beans to create various different crazy combinations when eating them.So?Taking advantage of this existing behaviour, we'd create a conversation around it that gives Jelly Belly fans a voice to express their creativity and encourages even more of it.
- “Great fun”- Victoria Reeves, Jelly Belly
- “I’d like to take another look... and see how we can incorporate them”- Victoria Reeves, Jelly Belly
- “Lovely”- Victoria Reeves, Jelly Belly