Jelli children's boutique is a boutique that focuses on introducing European children's designer wear and educational toys to South Africa. The aim with opening the Jelli store in SouthAfrica was not only to bring designer wear to South Africa, but to be part of a child's development and to be involved every step and create a life long relationship. Jelli also focuses on educational toys, which can be bought alongside big international names such as Kenzo kids, Desigual, Catimini etc.