When you own a Jeep, you know that you can go anywhere you want, to see whatever you want to see.
This is the promise of the last Jeep campaign with 3 surprising visuals showing different animals:
a giraffe, an elephant and a doe.
a giraffe, an elephant and a doe.
The catch line invites the reader to turn the ad upside down to discover another animal
from the other side of the world.
The giraffe becomes a penguin, the elephant a swan and the doe a sea-lion.
A beautiful invitation to travel made by Leo Burnett France.
from the other side of the world.
The giraffe becomes a penguin, the elephant a swan and the doe a sea-lion.
A beautiful invitation to travel made by Leo Burnett France.
Agency: Leo Burnett France,
Executive creative director: Xavier Beauregard,
Art Directors : Jerome Gonfond, Remi Lascault,
Copywriter: Hadi Hassan-Helou,
Illustrator: Jerome Gonfond.
Executive creative director: Xavier Beauregard,
Art Directors : Jerome Gonfond, Remi Lascault,
Copywriter: Hadi Hassan-Helou,
Illustrator: Jerome Gonfond.
