- Jazztel "You are fast - You are Jazztel"
In 2006 we were tasked to launch Jazztel to target younger demographics. It was the beginning of social media platforms like you tube and recently the New York times selected "You" as the person of the year.
It was the first time that a telcom company in Spain gave the voice to consumers and showed the real potential of high-speed internet.
The campaign shows "fast" people that need the "fastest" internet provider to keep up with their lives.
Awards: El SolMy role in this campaign:Brand StrategyIdea Architecture