This is my third project with same client, this time it was to create corporate website of an india born tea house which over time now has reached more than five countries. its also an umbrella corporation for various sister companies such as JayPackCo - an agricultural product packaging company which i am happy to create brand identity for. The JayTea wanted a simple rather than a graphic intensive website.
I started with looking company's previous communication materials such as brochures etc. I also collected content of website before taking on IA, i was very happy to see they put a section of History Of Tea in their corporate website which was a year wise timeline of historical origin of tea very good content strategy. I also noticed other pages also will contain quite enough text to read.
With this i started the IA then Wireframe and Eventually landed on a Typography Based Layout, which after adding color such as Tea Leaf green, Boiled tea redish brown, yellow, white and appropriate graphics becomes final homepage.