"Smaken sitter i hålen" - "The taste is in the holes" in Swedish. This is (hopefully) a not so cheesy TVC for somewhat legendary Norwegian cheese Jarlsberg, directed by Jonas Odell in spring 2012.
I worked as a 3d generalist and compositor here. I constructed the fjord, projecting the footage served from the texture artists onto 3d geometry in Autodesk Softimage. The textures were mainly constructed from high res stock footage of Norwegian mountains and the Alps, using Photoshop and After Effects.
3d for the lab part (00:17 - ) was done by studio Frostvfx.
Lastly I assisted the director himself doing final comp.
Client: Tine
Agency: OSG
Prod. Company:Hobbyfilm
Director: Jonas Odell
3D: Christian Paulsson and Frost
Animation: Christian Paulsson
Texture artists: Per Helin, Martin Törnestedt, Markus Krupa
Compositing: Jonas Odell, Christian Paulsson
