Located in Santo Domingo - Ecuador, this botanical garden has the priority to protect the natural space and native plants in the city, encourage the tourism, education and research inside the garden.
The main concept to create the visual identity is the fusion of two elements: human and nature. This is represented directly in their logotype, which is a graphic analogy based in a tree and a human hand. The graphic system (logotype, color and typography) is simple and coherent, this makes it easy to apply it in many supports, like t-shirts, signage, stationary, etc.
Brand Design • January 2009
Student work • Work in team with: Jaime Chimbo and Geovanny Guamán.