James Lewis / Personal Branding
Challenge
To create a personal and dynamic custom logotype that is based on different calligraphy styles.
The logotype must retain personality but be easily legible so that potential
clients recognise the name as well as the image of the logotype.
The logotype must accompany, as well as stand out against a
minimalist and colour led banding scheme.
Inspiration, Different Calligraphy Styles
Logotype Progression
Construction
Colour Variations
Corporate Colours
T-Shirt
Business Cards
Stationary
