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Bēhance

Jacob's Pillow Dance

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  • For Chermayeff & Geismar's Visual Identity class at SVA.

    Assignment: Create a new logotype and identity for Jacob's Pillow Dance. Jacob's Pillow is located in the Berkshire Hills of Massachusetts and is home to the longest-running international dance festival. It was recently appointed by Barack Obama as "A National Historic Landmark".

    Solution: The problem with the previous logo was that it was often positioned on top of pictures of dancers and looked stagnant in comparison. The new logo is tilted to work with the dancers’ movement, and the shape suggests a mountain. The result is a timeless logo that effectively combines nature and dance.