This project is a wordless exploration of the dubious moral values in the classic Jack and the Beanstalk tale.
Its ambiguity defining the roles of the hero and the villain was interpreted as being led by greed, ambition
and the aspiration towards an easy choice for life. These conceptual values were interpreted by synthesized combining the symbolic twists in the plot in search for a specific icon. The magical bean itself is the turnpoint revealing these concepts, interpreted as the true protagonist for Jacks moral decay, leading to the ruin factor and further death of the giant - thus the victim. Within the project a line of merchandising for adults was built, consisted by a thaumatrope, a packaging for a vase, the vase, and a teacup, offering the story as a day-to-day interpretation of the current society values to the adult user.
Jack and the Beanstalk - The icon, the ruin, the bean.