Jack & Jackson
Student Project (CD & Package Design 2012)
The briefing was to come up with a series of product that
fit to Xavier Duprè’s Font "Masala" and to design packings therefore.
The "Masala Script" reminded me of black creme, which led
me to shoe-polish and further to shoe-care-products.
The logo is based on the Letter J of the Masala, which looked
like legs and shoes to me and so I played with the pro
portions and added some elements to make the logo more illustrative.
The labels are made out of structured paper and are attached to the
brushes and to the bottle with a leatherband.The logos are
engraved with the lasercutter into the brushes, the box and the bottle.
Design & Photography: Georg Schober