A fully integrated campaign tailored to the needs, desires, and behaviors of the core Jack in the Box audience. Centered at marrybacon.com, the campaign delivers custom mobile and tablet touchscreen experiences, featuring the Bacon Love Meter. Meanwhile, the desktop experience allows fans to create a Bacon Baby. And all platforms include a gallery of animated .gifs (YES!), a bacon-inspired Tumblr, the embedded TV spot, links to external promotions and full social sharing/integration. Read Less