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Jack Daniel's Charming

  • Jack Daniels Charming Campaign
  • Jack Daniels created an iPhone game Jack or DARE to show users how Jack Daniels has a smooth and charming way of doing things and so can you.
  • Winning the game honors you by tagging your profile pic with Jacks moustache. And anyone can change their Facebook language to Charming. 

  • To help spread the word, ads run in apps such as Mixology. 

  • Coasters with qr codes are placed in bars and restaurants.