Jack Daniel's Charming
- Jack Daniels Charming Campaign

- Jack Daniels created an iPhone game Jack or DARE to show users how Jack Daniels has a smooth and charming way of doing things and so can you.

- Winning the game honors you by tagging your profile pic with Jacks moustache. And anyone can change their Facebook language to Charming.

- To help spread the word, ads run in apps such as Mixology.

- Coasters with qr codes are placed in bars and restaurants.







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