We were tasked with re-thinking and re-designing the brand identity for JVP, a leading Israeli venture capital firm, investing heavily in rich media developments.
Following the firm's renewed focus on it's compound as a hub for cultural, artistic, media-savvy and technology activity, we came up with the concept of 'the perfect container' for future-thinking ideas & companies. An 'idea collider'.
We decided to build upon the firm's magnificent existing mark, originally designed by Chermayeff & Geismar
and integrate it with a series of generative graphics, generated using NodeBox
more info on: meetgooya.com