JOYCE 4OTH ANNIVERSARY - PARIS
- JOYCE 40TH ANNIVERSARY
March 2011, Paris 
- “Hong Kong-based fashion retailer Joyce celebrated its 40th anniversary with an exhibition held during
Paris Fashion Week.
A unique celebration of Joyce’s heritage and fashion tradition, the exhibition titled “A Journey in Fashion” started its global tour in Hong Kong and features brands from the retailer’s past, present and future like
COMME des GARCONS and Phillip Lim.
Several designers, including Alexander Wang, Viktor & Rolf or Dries van Notten, showed up for the event opening which was hosted at Galerie Joyce in the Jardin du Palais Royal. Source : Hypebeast.com
Art direction : Bonsoir Paris
Art buying and production : The Imaginers 
- photo : Caroline Fayette
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