Jolie is a young german company that specializes in the manufacturing and distribution of lipsticks.
This project was created as a proposal for their new brand. The branding includes Logo, Brand manual, web-design, and stationery.
We created a graphic element (a lipstick) that was included in the logo instead of the letter "i". This graphic element also helped us in order to show the different colors of lipsticks that the company sells. They can be printed in catalogues, posters, flyers, etc. The images combine a futuristic and vintage look which gives the company an interesting style which is very eye catchy and memorable.