As part of our on-going relationship with Jaguar Land Rover (JLR), we were asked to take their 2013 Annual Report and apply our creativity and design experience to transform it into a fresh and vibrant document.
The Annual Report is a 170-page, beautifully designed, printed and bound book that covers every aspect of JLR’s global business – the cars, the technology and innovation behind them, the company’s sustainability strategy and corporate responsibility, detailed employee information and financial insight as well as over 60 pages of detailed accounting data.
We began by designing the report so that it broke down the information into manageable pieces. Illustrated graphs made it easier to communicate key information whilst also making the report more visually appealing. Injecting JLR’s personality into the report was one of our main priorities and with the incorporation of imagery, illustrations and feature articles, we were able to highlight the core values that have carried the brand through a very successful year.
View the full annual report here
