A brand new restaurant concept, heavily inspired by classic hot dog joints in Buffalo, NY and all over the great US of A. I worked closely with owner Jon Luther and his core team over the course of nearly a year to develop the entire JJ's visual identity.

The comprehensive program included all the printed collateral, content managed website, apparel for retail and staff, interior/exterior signage, interior graphics, promotion strategy and the POS. It was a comprehensive undertaking and a true privilege to be a part of launching this brand. Read Less