With electronic cigarettes that offer smokers a friendlier, more socially-acceptable alternative to smoking, Jist is breaking ground in the world of smoking cessation products. I was brought on board to help translate Jist's ideal lifestyle vision into the online environment: cool, clean, sexy and hip. Using the cool mist emitted from their electronic cigarette as inspiration, I created a sleek, stylish site to introduce users to their brand. I oversaw flash production to create the effect of haze and clean blue smoke passing over the homepage, and created unique modules displaying videos and information about this new technology.
I also designed and oversaw implementation of a customized e-commerce storefront from which Jist could to sell their products. This integrated, customized e-commerce technology allowed for a seamless transition between information acquisition and purchasing, resulting in a fluid user experience and interface.