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  • Project Description
    Besides current blockbuster movies, the KinoStudio St.Gallen launches a theme-relevant Movie series. During Septmerber 2010 the director Jim Jarmusch will be introduced under the title: Jim Jarmusch «The best films are like dreams you’re never sure you’ve really had.» For this introduction a Programm (including Schedule-Overview), a billboard and a print advertisement is to be created. This marketing collateral needs to embrace Jim Jarmusch as a director and Person and convey the message of his movies.

    Creative Concept
    The dimension of the marketing collateral is 16:9, which in video-technology stands fort he aspect ratio with a width of 16 units and height of 9. Based on the lenght of each movie, it’s layout was defined. Hence the longest Move „Night on Earth“ wich runs for 127 min, is placed on a full double page. On contrary the shortest Movie with it’s 74 min running time, is placed on a little over half a double page.