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Bēhance

JELLO 3 Packs - Packaging/Character design

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  • JELL-O Novelty
    3 pack variety, 2 skus
    client: Kraft USA
  • This was a special 3 pack for Jell-O that carried a common orange flavor within the 2 skus. The challenge was to be fun for a younger target audience and introduce a character. No character was established so I invented my own!
     
     
  • CONCEPT 01 - Jello Boy

  • CONCEPT 02 - Jello Monsters

  • CONCEPT 03 - Jello-Pet
  • FINAL LAYOUTS

    Renderings by Andrew Plewes