This campaign for JCPenney was created for the National Student Advertising Competition (NSAC) in 2011. As Media Director, I lead the audience and statistical research, assisted in strategy development, and played a large role in coming up with the tactical executions and allocating the $100 million budget for the media schedule.
I also was one of four presenters for our team. We presented to a panel of five advertising professionals and JCPenney employees in the form of a 20 minute pitch.
To view the full campaign book visit my website