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JBS Packaging

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  • JBS Classic Packaging
    JBS was a project to make a new packaging for JBS underwear.
    In Collaboration with Lise Fredslund and Lena Danielsen
    Our packagning was suppossed to bring your thoughts back to textile rolls,
    and we wanted to make a packaging that stood out with its form, because JBS has a history where, they are the cool and hip brand,
    but now they are seen as a Grantparents brand.
    We wanted people to know them in the old way again.
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