- JAMES SQUIRE PORTFOLIO
James Squire was born in 1754 and became Australia’s first brewer. From being a convict on the First Fleet, Squire turned it around and rose to become one of the governor’s guards, the father of 11 children and most significantly the colony’s most sought-out brewer.
The well-recognised visual style of the brand's parchment provided the canvas for visual poetry – the telling of rich stories about Australia’s first brewer (and larrikin), James Squire. The program encompassed a wide range of visual applications including the development of a Brand Book. Designed as a brewer’s journal, this book documented the history and values of the James Squire brand in a style sympathetic to the integrity and attitude of the brand’s namesake – Mr James Squire.
- Brand: James Squire
Client: Lion Nathan Australia