JAMES BOAG'S PREMIUM
James Boag's Premium Lager has won wide acclaim since its launch in 1994, winning numerous awards recognising the high quality of this world-class brew. This superb lager, coupled with the distinctive black and white Helmut Newton advertising campaign, has made the James Boag's Premium brand appreciated as Australia's best premium beer.
Following the completion of the Master Brand identity program, this flagship brand underwent a packaging evolution that optimised the design to accommodate the newly created visual assets and created a new brand image that captured the essence of this premium brew – an extraordinary beer from an extraordinary place.
- Brand: James Boag
Client: Lion Nathan Australia