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JAGUAR // 12MY Nurburgring 2011

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  • Jaguar 12MY Nurburgring 2011.
  • Client: Imagination
    The Project: Jaguar 12 MY Nurburgring 2011
  • I was approached by the UK division of Imagination, a creative advertising agency, to help design and visualise the 2011 Jaguar 12MY event based at the Nurburgring Germany.

    The annual event is designed to communicate the latest happenings at Jaguar to internal staff and the Media. A range of different spaces were taken over at the nearby Lindor Hotel and each was treated individually to a Jaguar style makeover. The aim was to provide the necessary functionality in each space whilst being sympathetic to existing architecture and interior finishes.

    The Results:

    My personal tasks were to help conceptualise the use of each space and produce accurate visualisation to communicate the concept and achieve sign off by the team at Jaguar. From car showrooms to lounge style conference rooms, each space was seamlessly transformed. Integrated AV systems were installed in each area and in vehicle showrooms additional lighting was provided by custom built lighting rigs.

  • Jaguar 12MY Nurburgring 2011 - Dave Bowcutt