Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

It's Nice That Student Marketing - The Sketchbook

  • 395
  • 19
  • 2
  • D&AD Competition Brief
    Student Work
     
     
    It's Nice That is a publishing platform founded in 2007 by a student at Brighton University. Devised to champion creativity across the art and design world, It's Nice That places emerging practitioners and famous names side-by-side.
     
    It's Nice That's audience has developed dramatically over the past few years - reaching everyone from freshers to creative directors. However, students have always been an integral part of the orginisation's DNA, and It's Nice That wanted a new and exciting way to stay engaged with their original audience.
     
    Developing a sub-section for the main website, called 'The Sketchbook', would allow design students a one stop place for resources, help and inspiration. With internship listings, exclusive student offers and student-specific design competitions, the site offers a home and a foundation for a successful career in design. Along with the website would be events organised with It's Nice That's large network of creatives, showing off the best student work, offering hands-on workshops to gain new skills and lectures from leading professionals to get an insight into industry. 
     
    Promoted through the It's Nice That homepage, and a welcome pack given to all new design students in the country, the Sketchbook aims to become the home for fledgling designers and drive traffic through the It's Nice That homepage and magazines.
  • Design of Sketchbook homepage - similar format to INT main homepage
  • Speaking Out - lecture series
  • Foundry - workshop series
  • Best of the Year - travelling exhibition showing the very best student work from around the country. Would visit all key areas of the UK and aim to show off local talent over other work.
  • Event flyers
  • Promotional pack - contained within a cardboard poster tube, sealed at both ends. Contains the items below, as well as the poster advertising the design competition. Leaflets for events in the area would also be included in the pack.
  • Promotional Pack - mock-ups of items contained: INT branded pencil, ruler and cutting strip.
  • Poster - front
  • Poster - front variations
  • Poster - back