It's essential campaign
Integrated web security campaign
Integrated web security campaign
A great campaign that used a pseudo reference point of a customer's perspective to describe an issue that is solved by the value proposition. The campaign used bespoke photography and employed a variety of models depending on the cultural context. Easy to translate, this campaign was notable for its use of real customer testimonials and videos that helped support the top level claims. The campaign ran for several months across many different media.
