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Bēhance

  • itone
    Creating Impressions for life
  • Brief
    Logo for a company that offers a Quality Range of products (inks, toners, cartridges) to the aftermarket photocopier industry (B2B). A 2-year-old venture, it needed a strong identity to underline its business offering and create a recall in the cluttered market. A tight budget meant that the stationery had to play a critical role for their business communication. 

    Solution 
    A clean logo is complimented by a dynamic graphic system; styled using the inkblot technique that 
    creates mirror images. The Stationery uses intriguing folds to reveal and create a tactile experience; 
    graphical drama on a folded card, envelope flap, a vertical fold inside out letterhead and the tag line
    placement, work in tadem to narrate the brands offering.