Italy too much clever
Poster | 100 x 70 cm - 39.4 x 27.6 inch
Budapest Design Week 2010
Spaghetti Vespa Typography
a very Italian poster exhibition
Spaghetti Vespa Typography
a very Italian poster exhibition
Concept:
In 2010 I curated the Poster Exhibiton "Spaghetti Vespa Typography " on the Budapest Design Week. I invited 20 Italian graphic designers to design a "very Italian" poster. The poster "Italy too much clever" was my contribution to this exhibition. In 2011 I repeated the show in Milnao during the "Salone del Mobile" where I also curated a poster workshop with my students.
My poster is a critical statement. Many Italians admire the so-called "furbezza": You can steal, screw up, sometimes even destroy the life of the people: Well, as long as you are sly, cunning, clever it is acceptable. In the Italian societiy "la furbezza" is often regarded as a virtue and not as that what it is: a very bad habit, a devastating, dark-destructive –deconstructive– power which crushes societal cohabitation. The title "Italy too much clever" is an allusion to this, using a deliberate mistake to show one extreme tipping over into its opposite.
My poster is a critical statement. Many Italians admire the so-called "furbezza": You can steal, screw up, sometimes even destroy the life of the people: Well, as long as you are sly, cunning, clever it is acceptable. In the Italian societiy "la furbezza" is often regarded as a virtue and not as that what it is: a very bad habit, a devastating, dark-destructive –deconstructive– power which crushes societal cohabitation. The title "Italy too much clever" is an allusion to this, using a deliberate mistake to show one extreme tipping over into its opposite.
Excerpt from the press communication:
Everybody is familiar with Italy’s famous food and the popular “Vespa”, but what do you know about contemporary Italian graphic design? How well do you really know Italy? In this poster exhibition, Italian Typographers and Graphic Designers demonstrate how Italians live with design, how they see themselves and how they perceive the simple and the complicated things of everyday life. They will show things which make us laugh, things which make us sad, things which make us angry, things which make us dream and things which make us think. They will show us how Italians live beyond the world of typography and design.
Link to the website:
Print technique:
serigraphy & digital printing
